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B42 Functional Training: A Gym Website Rebuilt Around Members.
B42 is a functional training and bootcamp gym. We rebuilt its website with a focus on user experience, a new membership system and clear, concise copy that tells people exactly how to join.
The brief
B42 needed its website to do more of the work. Prospective members needed to understand the training style, see what membership included and sign up without having to message the team first.
The goal was a site that felt as energetic as the classes, made joining simple, and gave the founder a website he could proudly send people to.
What we did
1
User experience first
We mapped the journey a new member takes, from “what is functional training?” to signing up, and designed each page to answer the next question before it was asked.
2
A new membership system
We integrated a membership system into the site, so people can choose a plan and join online instead of waiting for a reply.
3
Clear, concise copy
We rewrote the copy so it was short, direct and in B42’s voice, making it obvious what each membership includes and who it’s for.
4
Mobile-first build
Plenty of people look for a gym on their phone, so every page was designed and tested mobile-first, then scaled up for desktop.
Key features
- Online membership sign-up
- Clear membership and pricing information
- Rewritten, punchy copy
- Mobile-first, responsive design
- Strong calls to action on every page
The result
The new site is live at bootcamp42.co.uk, with membership built in.
In Benjamin’s words, the website helped “establish our website and expand our business”.
“From the very beginning, Design Wiz has been clear and concise, ensuring that we were well-connected throughout the whole design and building process. When issues occurred, they were quick and supportive to resolve these matters, and helped establish our website and expand our business.”
BenjaminFounder of B42Need something similar? See how we approach web design for personal trainers, or check our website prices, from £159.
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Who is Design Wiz?
Burkay K. · Lead Designer & OwnerMy names Burkay, I'm a website and graphic designer helping businesses grow and establish their online footprint.